Nick Marks

Managing Director and CEO, Intelematics
FIA Club
nick marks, intelematics, fia smart cities asia-pacific

Nick Marks is the Managing Director and CEO for Intelematics Australia. Throughout his career, Nick has been instrumental in the digital transformations of leading global organisations in the telecom and financial services industries and held various technology and architecture leadership roles in the State Government. Before joining Intelematics, Nick was the Director of Information Technology at Optus. Here he spearheaded a four-year customer-centred digital transformation that included a major upgrade to billing and customer care platforms, rollout of an extensive application programming interface (API) programme, establishment of a robotic process automation practice, introduction of artificial intelligence and machine learning technologies, and building a data centre of excellence. Nick’s extensive experience in leading organisations through technology innovations and advancements ensures Intelematics innovative products will continue to solve real-world problems and keep people moving.

Nick Marks will will participate in the Panel discussion on 'How Technology Becomes Enabler of Intelligent Urban Mobility' at the FIA Smart Cities eForum — Asia-Pacific on 23 November. Click here to attend the event. 

Q. We usually say that providing traffic and mobility data enhances mobility and peace of mind. Could you please explain how better understanding of traffic and general transport flows can help consumer make more informed decisions?

Mobility-as-a-Service (MaaS) is capable of collecting anonymised data pertaining to various transport modes, which Intelematics has the capability (via our traffic intelligence platform, INSIGHT) from which to process and derive advanced analytics. Users can benefit by seeing live disruption information related to the road network as well as public transport. These analytics can also help cities and transit authorities to identify transport blackspots and ultimately better plan their network infrastructure.

Q. More efficient traffic management can lead to significant environmental improvements. From your experience, how should city authorities use real-time traffic data and other mobility services to achieve CO2 reduction targets?

MaaS can promote use of active transport, micro-mobility, and public transport, while also reducing the reliance on privately owned vehicles. For every car share vehicle introduced, approximately ten private vehicles are taken off the road. Another relevant statistic is that 30% of traffic in the Central Business District represents cars looking for parking. By providing users with live on-street parking data, it is possible to help reduce this. Furthermore, making it easy to find and pay for charging at EV charging stations can help encourage uptake and ongoing use of EVs. Integrating all of this functionality into a user-friendly solution can ultimately help alleviate congestion and carbon emissions. Transportation plays a significant role in CO2 emissions and using years of historical data, decision makers can understand the true impact & problem areas. INSIGHT traffic data can be used in conjunction with C02 prediction models to provide you the total picture of CO2 impact at scale across our transport networks.

Q. In cases where the network capacity is being exceeded, what are some of the proven tactics to optimise traffic flows and direct consumers to the most efficient and environmentally-neutral solutions?

MaaS platforms often make use of multi-modal journey planning algorithms, which aim to provide consumers with various alternative transport options for getting to their destination. These can include any combination of car, bike, walking, public transport, and micro-mobility. These options are often presented in a way that allows the user to decide between the quickest, most cost-effective, and even most carbon-efficient route and transport mode. Effective traffic intelligence is also able to assist road authorities in optimising traffic signals based on historical and planned traffic trends. Traffic data also provides town planners the ability to make informed planning decisions that ultimately shapes the nature of traffic flows. Likewise near or real-time traffic data can feed algorithms for the efficient routing of fleets, such as freight and logistics, thereby reducing the burden on the traffic network.

I think above all else we need to highlight that ‘By understanding historical traffic patterns, any relevant stakeholder can make data-driven decisions which are sustainable, promote the use of different modes of transport, and are also effective in solving the issue while causing the least disruptions to the community’.


Case study on the arevo mobility-as-a-Service app 

Government and industry leaders are witnessing a shift in commuter transport preferences. In particular, the younger generation of travellers are seeking a convenient means of linking together multiple modes of transport such as public transport, bikes, and rideshare to complete their journeys. With this trend in mind, the Royal Automobile Club of Victoria (RACV) in Australia engaged Intelematics to build the arevo Journey Planning app.

A strong emphasis on user experience has helped the RACV engage with Millennial and Gen Z commuters. Intelematics took the lead in the design and build of the ‘brains’ behind the route-planning engine that powers the arevo app. The route-planning engine processes a wide range of data sources including traffic, topography, parking, and data from other sources to deliver an experience that allows the end-user to personalise travel preferences e.g. walking, cycling, car, and public transport. The end-result - more than 150,000 users of the arevo app now have access to smarter and greener ways of getting around Melbourne and regional Victoria.

The platform also powers Intelematics' Omniway mobility-as-a-service market offering.

You can read the full case study here.