Amiya Kumar Samantaray

CEO & Founder, Aurassure
Start-up
aurassure, start-up

Aurassure has just won the Asian edition of the FIA Smart Cities Global Start-up Contest Season 4. 

Q. Can you tell us the story behind Aurassure and his founding team?
A.

The concept of Aurassure had started from the National Institute of Technology, Rourkela, from where all the founders have been graduated. Amiya Kumar Samantaray, Akanksha Priyadarshini, Nataraj Sahoo, Asish Sahoo, and Kishan Patel joined hands together to pursue a dream to create a global product company out of India. All of us come from different branches of engineering and bring complementary skill sets. Our bonding has been very strong and we have involved in multiple projects during our graduation period. Together we have made balloon satellite, robots and worked as a team for at least three years before we have decided to start something. Aura means the atmosphere surrounding us and we are trying to provide all necessary information to assure your safety that’s why the name “Aurassure”. Rourkela is a hub for steel industries in the country while exploring the option for industrial emission monitoring we have discovered the root of the problem. The monitoring devices being expensive doesn’t suffice the purpose of high-resolution monitoring of air quality parameters. The same problem persists for all the developing and underdeveloped economies of the world.

Q. What is the problem that you've identified and you are trying to solve with Aurassure?
A.

The initial identification of the problem got a significant morale boost when the govt. of India announced 100 smart cities in India. The problem of expensive monitoring of critical environmental parameters has restricted the industry to govt. compliances. The common man doesn’t have any idea regarding the environment for a large set of counties across the world. Air pollution and Urban flooding are the two major challenges we foresee as a problem for all cities that are on the path of development. We felt the need for IoT enables solutions to gather environmental data including air quality, inundation, weather, rainfall and, presented it in a simplified way to the people and the govt.  Then we have worked on the idea and came up with a plan to create a sustainable framework for cities that can measure the liveability index. Aurassure wants to empower and make people aware of the environment and provide a yardstick for cities and governments for sustainable development.

Q. How is Aurassure going to impact cities in the future?
A.

Aurassure aspire to be a part of all the cities that are thinking to make their development sustainable and want to assure a high quality of living for their citizens. Aurassure can be a single point tool to broadcast critical information regarding any hyperlocal environmental disaster. This platform can be a tool for govt. to bring academia, industry, communities, and developmental agencies to a single forum to resolve the immediate needs of the city driven by data science and valid information in real-time. The decision-makers will not take decisions or create policies without looking at the environmental data. Aurassure can help cities to go deeper to understand the geospatial distribution of air quality, waterlogging areas, and rainfall variation rather than looking at the broad picture. Aurassure is more about customizing the plans of the cities as per its need. If Cities would be people, then Aurassure will be its voice who speaks about its health. 

Q. How many partners are you working with and what is their feedback so far?
A.

We have been working majorly in Indian cities with the help of our partners like Honeywell, L & T, Acetech, etc, and implemented our solution in more than 10 cities in India. We have also worked with many developmental agencies like ICLEI, Clean Air Asia, Taru Leading Edge. Our solution has been appreciated in different forums. We have been successful in helping the city of Kolkata during Amphan cyclone to broadcast information related city-wide rainfall, inundation levels to understand the effect of the cyclone on the city and its prolonged impact. Our solution has been used to in schools in Delhi, Agra, Nagpur and other cities where the schools want to change the play timing depending upon the pollution levels. Our solution has created a benchmark for cities of air quality index and its variability during different seasons and the impact of specific activities like lockdown.

Q. You’ve just won the Asian Edition of the FIA Smart Cities Global Start-Up Contest Season 4. What is next for Aurassure?
A.

It was a great opportunity to be part of FIA Smart Cities Global Start-up Challenge. We are excited to see what the future has kept for us. The winning streak again proves us to work for our dream and the problem we are trying to solve is not limited to India. Aurassure looks forward to tapping on the opportunities coming up in the global market and expand its footsteps to other counties. Winning this challenge would give us an additional boost to reaching out to a larger audience in Europe and Asia. Aurassure is also looking to onboard water quality monitoring solutions in the near future. We are also looking for funding to reach out to the larger market. We believe, Aurassure like the solution will be proven as a fundamental infrastructure for many cities across the globe very soon.

 

aurassure, start-up