27 January 2022
start-up contest, IRF, Valerann
The FIA Smart Cities Global Start-Up Contest collaborated with the International Road Federation (IRF) and its recently launched IRF Start-up Label to identify and support Valerann as a winner of the IRF Start-up Label.

The IRF Start-up Label is a recently launched IRF initiative designed to support high-potential mobility start-ups, help them showcase their credibility, and further build trust with their clients, investors, and employees.

In 2021, the International Road Federation partnered with the FIA Smart Cities Global Start-up Contest to give one of the 18 finalists of the Season 5 Contest the possibility to obtain its IRF Start-up Label.

IRF took part in the jury of international experts comprising representatives of FIA Smart Cities Partners, FIA Member Clubs and other organisations, and selected Valerann as the recipient of the label. Valerann is an innovative cutting-edge Intelligent Transportation Systems (ITS) SaaS company that empowers control centres and road operators around the world by providing Lanternn by Valerann, an intelligent traffic management platform.

As a winner of the label, Valerann will benefit from IRF’s official endorsement for three consecutive years. During the first year, they will gain professional mentoring on a topic of their choice provided by IRF experts. Valerann will also be invited to participate in IRF networking events, providing them exposure to relevant stakeholders. During the second and third year, the IRF will assist with bespoke actions aligned with the start-up’s priorities. 


About the International Road Federation

The International Road Federation (IRF) is a global, independent, not-for-profit organisation with headquarters in Geneva, Switzerland. Active since 1948, IRF is a membership-based organisation, representing leading corporate and institutional players drawn from the road and mobility sectors worldwide. Its mission is to promote the development of roads and road networks that enable access and sustainable mobility for all. Its approach is centred on key strategic components of knowledge transfer & information sharing, connecting people, businesses and organisations, and working with policy & advocacy.

About the Fédération Internationale de l'Automobile

The Fédération Internationale de l'Automobile (FIA) is the governing body for world motor sport and the federation of the world’s leading mobility organisations. Founded in 1904, with headquarters in Paris and Geneva, the FIA is a non-profit organisation. It brings together 244 Member Organisations from 146 countries on five continents. Its Member Clubs represent over 80 million road users and their families. The FIA promotes safe, sustainable and accessible mobility for all road users around the world. Further details can be found at

About the FIA Smart Cities Global Start-up Contest

Created in 2017 as part of the FIA Smart Cities initiative aiming to help cities define new models for more sustainable urban mobility, the FIA Smart Cities Global Start-Up Contest selects each year 18 finalists and four winners among promising mobility-focused start-ups from the Americas, Europe and Asia-Pacific. Powered by MassChallenge, it gives the finalists a platform to grow their network and visibility by connecting them to key mobility stakeholders in multinational corporates, government, and public institutions. Further details can be found at